WHO WE ARE

Where Story Meets Empathy

We believe story is more than just content—it’s
how people connect, reflect, and care.

Through immersive design and emotional insight, we turn lived experience into learning that lasts.

OUR STORY

From Conversation to Connection

SenStoria began with a question: What if stories could help people feel what others are going through—and care enough to act?

That question shaped our early work in Character Clubs, a grassroots program blending story, play, and intergenerational dialogue. As the work expanded, so did our mission: to use storytelling as a sensory, emotional, and immersive experience.

We’ve grown into a design studio, research lab, and empathy training partner—but our purpose remains rooted in one belief:

Empathy begins with experience.

Our Mission

We design immersive experiences that build emotional understanding across generations, cultures, and systems of care.

Blending storytelling, media psychology, and sensory design, we help communities navigate life’s transitions with more connection, dignity, and humanity.

Our Founder's Story

Julie Watson

Since childhood, Julie has been captivated by the power of story, shaped by her grandfather’s vivid tales, her grandmother’s flair for creating meaningful moments, and her deep curiosity about how people think, feel, and connect.

That early fascination became a career rooted in mental health, media psychology, and experience design. Through SenStoria, she recasts story into practice—designing immersive, empathy-centered experiences that bridge generations, challenge stereotypes, and support emotional wellbeing.

Her work blends narrative therapy, sensory media, and emotional insight to create experiences that don’t just inform—but shift how people feel, relate, and care.