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We have all felt unconsidered at some point.

SenStoria works with those who feel it often.

The world keeps changing. The people in it deserve to stay present in it. 

Older adults and those living with memory change are not withdrawing from life. They are being designed out of it. The environments, systems, and relationships around them were built for one kind of mind, one kind of memory, one kind of presence.

That is a design problem. Which means it has design solutions.

Begin with Remembering Together →

Work with Us → 

The Problem

The separation that doesn't have to happen.

 

A diagnosis arrives and suddenly the conversation is about the condition, not the person. A parent's memory begins to shift and the family doesn't know how to be with them the way they used to. Someone moves into a care facility and the things that made them themselves — their humor, their music, their way of taking their coffee — don't make it through the door with them.

These aren't inevitable losses. They're the result of environments, systems, and relationships that were built without certain people in mind. Not out of cruelty. Out of not quite thinking about them.

What's missing isn't care. It's consideration.

People at the threshold of change are not post-life. They are post-invitation. And the invitation can be redesigned.

Our Practice

Threshold Design

SenStoria works at the threshold, the moments when identity, relationships, and environment are all in motion at the same time. We work across all three, because attending to only one rarely holds.

Our practice is built on what we call the Threshold of Threes: the idea that a person stays present in the world — or gets quietly edged out of it — across three domains at once.

Self

Instrument: Story

The sense that a life still hangs together, even as memory, roles, or capacities shift. Narrative is how people stay legible to themselves and to the people who love them.

Relationships

Instrument: Sense

The people who hold someone known. The objects, music, rituals, and shared references that carry meaning between people when words alone can't carry it.

Environment

Instrument: Both

The spaces and systems that communicate, before anyone speaks, whether someone belongs. What a room says. What a protocol implies. Both are sensory questions before they are design questions.

Specialist Practice

Memory Experience Design

Our specialist practice within Threshold Design — for families and institutions navigating cognitive change specifically. It draws on memory science, neuroaesthetics, narrative psychology, and family systems thinking — designed for what remains, not only what is lost.

Where We Work

Healthcare, clinical settings, and the people moving through them.

Hospitals and care facilities are where people face some of the most significant transitions of their lives. They arrive already in motion — a diagnosis, a surgery, a shift in what they can manage on their own. What they encounter shapes not just their experience, but their sense of themselves through it.

Most clinical environments are built for efficiency. That makes sense. But efficiency and human presence aren't the same thing, and the gap between them has real consequences — for patients, for families, and for the staff doing the holding.

We work with patient experience teams, palliative care programs, memory care units, and clinical staff — not as an add-on, but as a genuine rethinking of what an environment communicates and what it makes possible.

Older adults navigating diagnosis People living with memory change End of life Family caregivers Clinical staff Care transitions

Ways to Work Together

Every engagement begins with a question.

What needs to be held here? Who isn't quite being reached? What would it mean to design for a person's full presence, not just their clinical needs?

For Families and Individuals

01

Digital Guide · Start Here

Remembering Together

A structured practice for holding someone's story — their humor, their history, the things that make them themselves — while they are still fully present to share it. Six chapters. Grounded in reminiscence therapy and narrative psychology. Not a scrapbook. Not a questionnaire. A way of being genuinely present to one another.

Learn more →
02

Facilitated · Flagship

Guided Remembering

For families navigating early memory change or a significant life transition — the kind where you can feel things shifting but you're not sure what to do with that. We help families develop shared language, sensory practices, and small rituals that keep a person genuinely present, not just remembered.

Start a conversation →

For Organizations and Institutions

03

Healthcare · Cultural · Social Services

Threshold Design Consulting

For organizations ready to look honestly at what their environments, language, and systems are communicating and to change it.

— Environment & Experience Design
— Relational Language & Culture
— Strategic & Research Consulting
— Media & Narrative Consulting

Start a conversation →
04

Clinical Teams · Cultural Organizations

Workshops & Speaking

For care teams, patient experience professionals, and cultural organizations who want something that actually shifts how people think, not just what they know. In person and online.

Enquire →
05

Co-created with cultural partners

Cultural & Immersive Experiences

Installations and participatory experiences that bring people who are often absent from cultural life back into the center of it. The work itself, at cultural scale.

Explore a collaboration →

AN Invitation

There is a place to start.

SenStoria

New York · Europe

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