Research is essential to understanding how media shapes identities and societies.

At the Immersive Experience Psychology Lab, research is a tool for connection and change. We explore how media shapes identity, wellbeing, and emotional experience—especially in contexts of ageing, legacy, and cultural care.

Our approach blends empirical inquiry with narrative insight, drawing from psychology, media studies, and emotional design. The goal isn’t just to study how people think or behave, but to understand how they feel, reflect, and relate in a media-rich world.

How We Work: A Mixed-Methods Approach

We use both quantitative and qualitative methods to understand the layered ways people interact with immersive media and storytelling.

• Quantitative: Surveys, behavioral data, and statistical tools like SPSS to uncover patterns
• Qualitative: Narrative analysis, interviews, and reflective tools to surface lived experience
• Ethics: Every project centers on participant dignity, consent, and emotional care
• Collaborations: We work with universities, creatives, and care organizations to expand impact and reach

Focus Areas

• How people make meaning through story, sensation, and reflection
• How media and designed experiences shape memory, empathy, and belonging
• How aging, grief, and identity are navigated through narrative tools
• How immersive storytelling can support mental health, care innovation, and cultural repair.