Cultivating Meaningful Media Connections 

Behavioral Science, Brand Strategy & Audience Insights for
Entertainment and Education


The synergy between media, brands and audiences shapes perceptions and behaviors, setting the stage for meaningful engagement—


Where Would You Like To Start?

Our expertise in revealing the underlying behaviors of brands and audiences forms the foundation of our work. We combine behavioral sciences, cultural and semiotic analysis, and mixed media research to help you not just cultivate connections but build enduring relationships and dialogues to create meaningful media experiences.


I'm Julie Watson

Media Psychologist and Founder of SENSTORIA

From early childhood, I was captivated by the power of storytelling, from the wonders of Sesame Street to the late-night laughs of Saturday Night Live. These experiences did more than entertain; they opened my eyes to the complexities of human emotions and the broader world. This lifelong fascination led me to establish SENSTORIA, where we are dedicated to unraveling the 'what,' 'why,' and 'how' of our relationships with media.

Here, at SENSTORIA, we are committed to helping you discover and enrich your own unique media connection to foster meaningful engagement and growth.


Level Up Your Media Understanding

Our comprehensive collection of articles and resources has everything you need to better understand how our relationship with media shapes our identities, lives and societies. 

This is Why We Watch: Television as a Way to Understand Life

Jul 02, 2024

The Vital Importance of Being Trauma-Informed

May 07, 2024

Embracing Mental Health Awareness Every Day

May 01, 2024


Stay connected—

Receive updates, exclusive content, emails & other that we may not share elsewhere. 

We'll never spam you or sell your contact info.